1:00 PM Fri Jun 17
The Big Show, pt 2 

by Philip Berger, visualculturist

Although NEOCon is ostensibly about contract furnishings, Merchandise Mart Properties has over the years tried to glam it up and attract more of a residential component. This year, attendees were offered a keynote address from Margaret Russell, who recently became editor-in-chief of Architectural Digest after two decades at Elle Decor. Turnout was huge; pre-registration demand was such that the event had to be relocated from a Mart meeting space to a ballroom at the adjacent hotel.

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